A comprehensive glossary defining every term within the Genobrand™ framework and correcting the industry's most misused concepts. From Emotional Operating Systems™ to the real definition of brand, this resource establishes clarity in a field built on confusion.

Whether you're learning the framework, implementing it, or simply tired of vague terminology, this wiki will serve as your reference point for precision. Each entry includes definitions, context, and how the terms connect within the larger system.

Currently under development. Check back soon for the complete resource.