- Bob Marley
At Disco Davoudi International, we believe brands are defined by the standards they refuse to compromise.
We are selective about who we work with, not because we judge other industries, but because authentic identity requires authentic alignment. A Genobrand™ isn't just what you build; it's what you refuse to build for.
Industries We Don't Serve
We respectfully decline projects in the following sectors:
Substances & Dependencies
Pharmaceutical drugs (prescription or recreational)
Cannabis/marijuana products and services
Alcohol and spirits
Tobacco and vaping products
Controlled or recreational substances
Gambling & Betting
Casinos and gaming establishments
Online betting platforms
Sports gambling services
Any form of gambling promotion
Adult & Explicit Content
Adult entertainment industry
Sexual services or products
Explicit content platforms
Partisan Politics
Political campaigns
Party-affiliated organizations
Partisan advocacy groups
Note: We do work with non-partisan civic organizations, advocacy groups focused on specific issues rather than party politics, and educational institutions.
Why We're Transparent About This
For Potential Clients: We respect your time. If we're not the right fit, you should know immediately.
For Our Team: Our values aren't negotiable, even for revenue. This protects our integrity and yours.
For Our Work: When we build a Genobrand™ for a client, we're committing to represent their identity with full conviction. That requires genuine alignment.
What We Look For Instead
We work best with founders and companies who:
Build products or services that genuinely improve lives
Operate with transparency and ethical business practices
Want to create lasting value, not extract temporary attention
Are building businesses that make the world measurably better
If that describes your business, we'd love to talk.
A Note on Business Philosophy
Declining certain industries doesn't mean we believe all businesses in those sectors are inherently harmful. Many operate responsibly and legally.
But as a Brand Investment Firm, we're not just vendors, we're partners in building identity infrastructure. That requires a depth of alignment that goes beyond transactional work.
We've turned down contracts because they didn't align with these standards. We'll continue to do so.
Because a Genobrand™ isn't built through what you say. It's built through what you refuse to compromise.