CASE STUDIES
CASE STUDIES
CASE STUDIES
We’ve built Emotional Operating Systems™ that turn small ideas into scalable brands.
We’ve built Emotional Operating Systems™ that turn small ideas into scalable brands.
We’ve built Emotional Operating Systems™ that turn small ideas into scalable brands.
Helping companies grow from zero to 50+ countries, attract investment, unlock new markets, and build infrastructure that compounds over time.
Helping companies grow from zero to 50+ countries, attract investment, unlock new markets, and build infrastructure that compounds over time.
Helping companies grow from zero to 50+ countries, attract investment, unlock new markets, and build infrastructure that compounds over time.
STARTUPS
STARTUPS
STARTUPS
BLESS PAYMENTS
From 18,200 kilometres away, we turned and idea into a Genobrand™ built to scale.
How does a fintech startup compete against global giants?
Not on fees. Not on speed. On something the industry forgot: emotion.
We built Bless Payments around a single truth: international money transfer is an emotional transaction disguised as a financial one.
So we engineered their Genobrand™ from zero, giving the company the emotional infrastructure to scale with certainty.
New Name. New Identity.
Created company name and market position from absolute zero
Scaled To 50+ Countries
From Australia to 50+ countries with compounding brand infrastructure
Secured Seed Funding
A scalable Emotional Operating System gave investors certainty, not just hope.
Trademarked Attention
Created company name and trademarked assets, including their Core Purpose Statement™
Emotional connection isn’t a nice-to-have, it’s the multiplier that accelerates growth.
BLESS PAYMENTS
From 18,200 kilometres away, we turned and idea into a Genobrand™ built to scale.
How does a fintech startup compete against global giants?
Not on fees. Not on speed. On something the industry forgot: emotion.
We built Bless Payments around a single truth: international money transfer is an emotional transaction disguised as a financial one.
So we engineered their Genobrand™ from zero, giving the company the emotional infrastructure to scale with certainty.
New Name. New Identity.
Created company name and market position from absolute zero
Scaled To 50+ Countries
From Australia to 50+ countries with compounding brand infrastructure
Secured Seed
Funding
A scalable Emotional Operating System gave investors certainty, not just hope.
Trademarked Attention
Created company name and trademarked assets, including their Core Purpose Statement™
Emotional connection isn’t a nice-to-have, it’s the multiplier that accelerates growth.
BLESS PAYMENTS
From 18,200 kilometres away, we turned and idea into a Genobrand™ built to scale.
How does a fintech startup compete against global giants?
Not on fees. Not on speed. On something the industry forgot: emotion.
We built Bless Payments around a single truth: international money transfer is an emotional transaction disguised as a financial one.
So we engineered their Genobrand™ from zero, giving the company the emotional infrastructure to scale with certainty.
New Name. New Identity.
Created company name and market position from absolute zero
Scaled To 50+ Countries
From Australia to 50+ countries with compounding brand infrastructure
Secured Seed Funding
A scalable Emotional Operating System gave investors certainty, not just hope.
Trademarked Attention
Created company name and trademarked assets, including their Core Purpose Statement™
Emotional connection isn’t a nice-to-have, it’s the multiplier that accelerates growth.
SMALL BUSINESS
SMALL BUSINESS
SMALL BUSINESS
AUTOBAHN HOTEL
AUTOBAHN HOTEL
AUTOBAHN HOTEL
You can't franchise luxury vehicle service. We did. That's the power of Genobrand™
You can't franchise luxury vehicle service. We did. That's the power of Genobrand™
You can't franchise luxury vehicle service. We did. That's the power of Genobrand™
EU Motorsports was a luxury vehicle service with a local name and global ambition.
The category didn’t support franchising. The market didn’t understand the model.
So we created Autobahn Hotel and engineered an entirely new segment: luxury vehicle service franchising.
EU Motorsports was a luxury vehicle service with a local name and global ambition.
The category didn’t support franchising. The market didn’t understand the model.
So we created Autobahn Hotel and engineered an entirely new segment: luxury vehicle service franchising.
EU Motorsports was a luxury vehicle service with a local name and global ambition.
The category didn’t support franchising. The market didn’t understand the model.
So we created Autobahn Hotel and engineered an entirely new segment: luxury vehicle service franchising.
New Name. New Identity.
New Name. New Identity.
New Name. New Identity.
Created brand architecture and market position required for a franchise business model.
VR Retail Experience
VR Retail Experience
VR Retail Experience
Built a VR environment to let leadership visualize the first location, ensuring clarity and confidence before investing.
Built a VR environment to let leadership visualize the first location, ensuring clarity and confidence before investing.
Built a VR environment to let leadership visualize the first location, ensuring clarity and confidence before investing.
Revenue Architecture
Revenue
Architecture
Revenue
Architecture
Designed a scalable model that increases recurring revenue across locations.
Designed a scalable model that increases recurring revenue across locations.
Designed a scalable model that increases recurring revenue across locations.
Trademarked Attention
Trademarked Attention
Trademarked Attention
Created franchise-ready brand assets, including a trademarked Core Purpose Statement™
A franchise isn’t a logo, it’s a consistent behavioural system. With an Emotional Operating System™ any service business can become a franchise built to scale.
A franchise isn’t a logo, it’s a consistent behavioural system. With an Emotional Operating System™ any service business can become a franchise built to scale.
A franchise isn’t a logo, it’s a consistent behavioural system. With an Emotional Operating System™ any service business can become a franchise built to scale.
PERSONAL BRAND
PERSONAL BRAND
PERSONAL BRAND
VADEN EARLE
VADEN EARLE
VADEN EARLE
'Personal branding' is more than arts and crafts. Here's what happens when you engineer it as a Genobrand™
'Personal branding' is more than arts and crafts. Here's what happens when you engineer it as a Genobrand™
'Personal branding' is more than arts and crafts. Here's what happens when you engineer it as a Genobrand™
Vaden Earle is a best-selling author and humanitarian with 20+ years of advocacy and undeniable influence. But influence alone isn’t a brand. And without emotional infrastructure, personal branding becomes guesswork.
We built Vaden a Genobrand™ that anchored his message, his identity, and his behaviour with clarity. Now he has a global-ready presence, a new book launch, and partnerships with major institutions.
That’s not luck. That’s infrastructure.
Vaden Earle is a best-selling author and humanitarian with 20+ years of advocacy and undeniable influence. But influence alone isn’t a brand. And without emotional infrastructure, personal branding becomes guesswork.
We built Vaden a Genobrand™ that anchored his message, his identity, and his behaviour with clarity. Now he has a global-ready presence, a new book launch, and partnerships with major institutions.
That’s not luck. That’s infrastructure.
Vaden Earle is a best-selling author and humanitarian with 20+ years of advocacy and undeniable influence. But influence alone isn’t a brand. And without emotional infrastructure, personal branding becomes guesswork.
We built Vaden a Genobrand™ that anchored his message, his identity, and his behaviour with clarity. Now he has a global-ready presence, a new book launch, and partnerships with major institutions.
That’s not luck. That’s infrastructure.
New Visual Identity.
New Visual Identity.
New Visual Identity.
Elevated his presence from author to global thought leader with instantly recognizable visual clarity.
Sales Asset Development
Sales Asset Development
Sales Asset Development
Created every asset a personal brand needs to get booked, get paid, and get remembered.
Media Development
Media Day
Experience
Media Development
Created every asset a personal brand needs to get booked, get paid, and get remembered.
Trademarked Attention
Trademarked Attention
Trademarked Attention
Built verbal assets impossible to forget, including Vaden's Core Purpose Statement™
With an Emotional Operating System™ Vaden’s brand value didn’t just grow, it multiplied.
With an Emotional Operating System™ Vaden’s brand value didn’t just grow, it multiplied.
With an Emotional Operating System™ Vaden’s brand value didn’t just grow, it multiplied.
You can spend money on branding.
Or you can invest in your brand.
You can spend money on branding.
Or you can invest in your brand.
You can spend money on branding.
Or you can invest in your brand.
You’re Not in Good Company. You’re in the Right One.
You’re Not in Good Company. You’re in the Right One.
You’re Not in Good Company. You’re in the Right One.
We're a Brand Investment Firm™ — where emotion, meets infrastructure, meets sales.
We're a Brand Investment Firm™ — where emotion, meets infrastructure, meets sales.
We're a Brand Investment Firm™ — where emotion, meets infrastructure, meets sales.
“Disco and his team absolutely blew me away with my new personal brand!”
“Disco and his team absolutely blew me away with my new personal brand!”
“Disco and his team absolutely blew me away with my new personal brand!”
At the heart of our work lies a commitment to redefining how brands are built. Every Genobrand™ we engineer combines emotional science, structural identity, and behavioural clarity to create brands that compound in value over time. Check out our Morals and Ethics Policy to see how we're aligned.
At the heart of our work lies a commitment to redefining how brands are built. Every Genobrand™ we engineer combines emotional science, structural identity, and behavioural clarity to create brands that compound in value over time. Check out our Morals and Ethics Policy to see how we're aligned.
Bless Payments
Autobahn Hotel
Clearoute
Magnum Autoclub
Vaden Earle