Bless Payments
Autobahn Hotel
KSWISS
Magnum Autoclub
RE/MAX
Dinaburg Technology
Starbucks
BMW
Vaden Earle
Happy The Heart
You Don't Have A Branding Problem.
You Have A Problem With Brand.
You Don't Have A Branding Problem.
You Have A Problem With Brand.
You Don't Have A Branding Problem.
You Have A Problem With Brand.
Build your Emotional Operating System™
and scale your business, forever.
Build your Emotional Operating System™ and
scale your business,
forever.
Build your Emotional Operating System™
and scale your business, forever.
New
New
BILLION DOLLAR BRAND™ MASTERCLASS available soon!
Online Training available soon!
Building a Brand Isn’t Magic.
It’s Engineered Through Emotion.
Building a Brand Isn’t Magic. It’s Engineered Through Emotion.
Building a Brand Isn’t Magic. It’s Engineered Through Emotion.
It Always Works.
It Always Works.
It Always Works.
We’ve built Emotional Operating Systems™ that turn small ideas into scalable brands.
We’ve built Emotional Operating Systems™ that turn small ideas into scalable brands.
We’ve built Emotional Operating Systems™ that turn small ideas into scalable brands.
Helping companies raise capital, unlock new markets, and build infrastructure that compounds over time.
Helping companies raise capital, unlock new markets, and build infrastructure that compounds over time.
Helping companies raise capital, unlock new markets, and build infrastructure that compounds over time.
STARTUPS
STARTUPS
STARTUPS
BLESS PAYMENTS
From 18,200 kilometres away, we turned and idea into a Genobrand™ built to scale.
How does a fintech startup compete against global giants?
Not on fees. Not on speed. On something the industry forgot: emotion.
We built Bless Payments around a single truth: international money transfer is an emotional transaction disguised as a financial one.
So we engineered their Genobrand™ from zero, giving the company the emotional infrastructure to scale with certainty.
New Name. New Identity.
Created company name and market position from absolute zero
Scaled To 50+ Countries
From Australia to 50+ countries with compounding brand infrastructure
Secured Seed Funding
A scalable Emotional Operating System gave investors certainty, not just hope.
Trademarked Attention
Created company name and trademarked assets, including their Core Purpose Statement™
Emotional connection isn’t a nice-to-have, it’s the multiplier that accelerates growth.
BLESS PAYMENTS
From 18,200 kilometres away, we turned and idea into a Genobrand™ built to scale.
How does a fintech startup compete against global giants?
Not on fees. Not on speed. On something the industry forgot: emotion.
We built Bless Payments around a single truth: international money transfer is an emotional transaction disguised as a financial one.
So we engineered their Genobrand™ from zero, giving the company the emotional infrastructure to scale with certainty.
New Name. New Identity.
Created company name and market position from absolute zero
Scaled To 50+ Countries
From Australia to 50+ countries with compounding brand infrastructure
Secured Seed Funding
A scalable Emotional Operating System gave investors certainty, not just hope.
Trademarked Attention
Created company name and trademarked assets, including their Core Purpose Statement™
Emotional connection isn’t a nice-to-have, it’s the multiplier that accelerates growth.
BLESS PAYMENTS
From 18,200 kilometres away, we turned and idea into a Genobrand™ built to scale.
How does a fintech startup compete against global giants?
Not on fees. Not on speed. On something the industry forgot: emotion.
We built Bless Payments around a single truth: international money transfer is an emotional transaction disguised as a financial one.
So we engineered their Genobrand™ from zero, giving the company the emotional infrastructure to scale with certainty.
New Name. New Identity.
Created company name and market position from absolute zero
Scaled To 50+ Countries
From Australia to 50+ countries with compounding brand infrastructure
Secured Seed
Funding
A scalable Emotional Operating System gave investors certainty, not just hope.
Trademarked Attention
Created company name and trademarked assets, including their Core Purpose Statement™
Emotional connection isn’t a nice-to-have, it’s the multiplier that accelerates growth.
FRANCHISES
FRANCHISES
FRANCHISES
AUTOBAHN HOTEL
AUTOBAHN HOTEL
AUTOBAHN HOTEL
You can't franchise luxury vehicle service. We did. That's the power of Genobrand™
You can't franchise luxury vehicle service. We did. That's the power of Genobrand™
You can't franchise luxury vehicle service. We did. That's the power of Genobrand™
EU Motorsports was a luxury vehicle service with a local name and global ambition.
The category didn’t support franchising. The market didn’t understand the model.
So we created Autobahn Hotel and engineered an entirely new segment: luxury vehicle service franchising.
EU Motorsports was a luxury vehicle service with a local name and global ambition.
The category didn’t support franchising. The market didn’t understand the model.
So we created Autobahn Hotel and engineered an entirely new segment: luxury vehicle service franchising.
EU Motorsports was a luxury vehicle service with a local name and global ambition.
The category didn’t support franchising. The market didn’t understand the model.
So we created Autobahn Hotel and engineered an entirely new segment: luxury vehicle service franchising.
New Name. New Identity.
New Name. New Identity.
New Name. New Identity.
Created brand architecture and market position required for a franchise business model.
VR Retail Experience
VR Retail Experience
VR Retail Experience
Built a VR environment to let leadership visualize the first location, ensuring clarity and confidence before investing.
Built a VR environment to let leadership visualize the first location, ensuring clarity and confidence before investing.
Built a VR environment to let leadership visualize the first location, ensuring clarity and confidence before investing.
Revenue Architecture
Revenue
Architecture
Revenue
Architecture
Designed a scalable model that increases recurring revenue across locations.
Designed a scalable model that increases recurring revenue across locations.
Designed a scalable model that increases recurring revenue across locations.
Trademarked Attention
Trademarked Attention
Trademarked Attention
Created franchise-ready brand assets, including a trademarked Core Purpose Statement™
A brand is not a logo, it’s a consistent behavioural system. With an Emotional Operating System™ any service business can become a franchise built to scale.
A brand is not a logo, it’s a consistent behavioural system. With an Emotional Operating System™ any service business can become a franchise built to scale.
A brand is not a logo, it’s a consistent behavioural system. With an Emotional Operating System™ any service business can become a franchise built to scale.
PERSONAL BRANDS
PERSONAL BRANDS
PERSONAL BRANDS
VADEN EARLE
VADEN EARLE
VADEN EARLE
'Personal branding' is more than arts and crafts. Here's what happens when you engineer it as a Genobrand™
'Personal branding' is more than arts and crafts. Here's what happens when you engineer it as a Genobrand™
'Personal branding' is more than arts and crafts. Here's what happens when you engineer it as a Genobrand™
Vaden Earle is a best-selling author and humanitarian with 20+ years of advocacy and undeniable influence. But influence alone isn’t a brand. And without emotional infrastructure, personal branding becomes guesswork.
We built Vaden a Genobrand™ that anchored his message, his identity, and his behaviour with clarity. Now he has a global-ready presence, a new book launch, and partnerships with major institutions.
That’s not luck. That’s infrastructure.
Vaden Earle is a best-selling author and humanitarian with 20+ years of advocacy and undeniable influence. But influence alone isn’t a brand. And without emotional infrastructure, personal branding becomes guesswork.
We built Vaden a Genobrand™ that anchored his message, his identity, and his behaviour with clarity. Now he has a global-ready presence, a new book launch, and partnerships with major institutions.
That’s not luck. That’s infrastructure.
Vaden Earle is a best-selling author and humanitarian with 20+ years of advocacy and undeniable influence. But influence alone isn’t a brand. And without emotional infrastructure, personal branding becomes guesswork.
We built Vaden a Genobrand™ that anchored his message, his identity, and his behaviour with clarity. Now he has a global-ready presence, a new book launch, and partnerships with major institutions.
That’s not luck. That’s infrastructure.
New Visual Identity.
New Visual Identity.
New Visual Identity.
Elevated his presence from author to global thought leader with instantly recognizable visual clarity.
Sales Asset Development
Sales Asset Development
Sales Asset Development
Created every asset a personal brand needs to get booked, get paid, and get remembered.
Media Development
Media Development
Media Day
Experience
Created every asset a personal brand needs to get booked, get paid, and get remembered.
Trademarked Attention
Trademarked Attention
Trademarked Attention
Built verbal assets impossible to forget, including Vaden's Core Purpose Statement™
With an Emotional Operating System™ Vaden’s brand value didn’t just grow, it multiplied.
With an Emotional Operating System™ Vaden’s brand value didn’t just grow, it multiplied.
With an Emotional Operating System™ Vaden’s brand value didn’t just grow, it multiplied.
You can spend money on branding.
Or you can invest in your brand.
You can spend money on branding.
Or you can invest in your brand.
You can spend money on branding.
Or you can invest in your brand.
The Four Components That Transform Any Business Into a Genobrand™
These four components create the emotional and behavioural identity that makes your business impossible to ignore. Together, they build the system that drives trust, loyalty, and scalable growth.
1
Core Purpose Statement™
Trademarked words that become exclusively yours. The phrase your market can't forget, your competitors can't copy, and your team uses to filter every decision.
2
Transformational Promise™
The emotional shift you create. Not what you sell, but what your customer becomes. This is what drives loyalty, activates belief, and makes price irrelevant.
3
Emotional Touchpoints™
Engineered moments where customers experience your promise. Every touchpoint proves who you are, building belief that compounds with each interaction instead of starting from zero.
4
Genobrand Story™
The framework that ensures every message reinforces the same emotional foundation. Not a story you tell, but the architecture that makes everything you say compound recognition and belief.
The Four Components That Transform Any Business Into a Genobrand™
These four components create the emotional and behavioural identity that makes your business impossible to ignore. Together, they build the system that drives trust, loyalty, and scalable growth.
1
Core Purpose Statement™
Trademarked words that become exclusively yours. The phrase your market can't forget, your competitors can't copy, and your team uses to filter every decision.
2
Transformational Promise™
The emotional shift you create. Not what you sell, but what your customer becomes. This is what drives loyalty, activates belief, and makes price irrelevant.
3
Emotional Touchpoints™
Engineered moments where customers experience your promise. Every touchpoint proves who you are, building belief that compounds with each interaction instead of starting from zero.
4
Genobrand Story™
The framework that ensures every message reinforces the same emotional foundation. Not a story you tell, but the architecture that makes everything you say compound recognition and belief.
The Four Components That Transform Any Business Into a Genobrand™
These four components create the emotional and behavioural identity that makes your business impossible to ignore. Together, they build the system that drives trust, loyalty, and scalable growth.
1
Core Purpose Statement™
Trademarked words that become exclusively yours. The phrase your market can't forget, your competitors can't copy, and your team uses to filter every decision.
2
Transformational Promise™
The emotional shift you create. Not what you sell, but what your customer becomes. This is what drives loyalty, activates belief, and makes price irrelevant.
3
Emotional Touchpoints™
Engineered moments where customers experience your promise. Every touchpoint proves who you are, building belief that compounds with each interaction instead of starting from zero.
4
Genobrand Story™
The framework that ensures every message reinforces the same emotional foundation. Not a story you tell, but the architecture that makes everything you say compound recognition and belief.
LET'S COMPARE
LET'S COMPARE
LET'S COMPARE
Here's What Makes A Genobrand™ Different
Here's What Makes A Genobrand™ Different
Here's What Makes A Genobrand™ Different
Most businesses think brand is what you look like.
We build what you actually are and structure you to scale.
Most businesses think brand is what you look like.
We build what you actually are and structure you to scale.
Most businesses think brand is what you look like.
We build what you actually are and structure you to scale.
| Category | Traditional Branding | Genobrand™ |
|---|---|---|
| Approach | Design-first, outside-in | Identity-first, inside-out |
| Foundation | Visual identity & messaging | Behavioral identity & proof system |
| Deliverable | Creates beautiful assets | Builds your Emotional Operating System™ |
| Usage | Logo book that gathers dust | Decision-making infrastructure used daily |
| Longevity | Resets with every campaign | Compounds with every interaction |
| Investment | Rents attention monthly | Builds belief permanently |
| Outcome | Makes you look professional | Makes you impossible to forget |
| Category | Traditional Branding | Genobrand™ |
|---|---|---|
| Approach | Design-first, outside-in | Identity-first, inside-out |
| Foundation | Visual identity & messaging | Behavioral identity & proof system |
| Deliverable | Creates beautiful assets | Builds your Emotional Operating System™ |
| Usage | Logo book that gathers dust | Decision-making infrastructure used daily |
| Longevity | Resets with every campaign | Compounds with every interaction |
| Investment | Rents attention monthly | Builds belief permanently |
| Outcome | Makes you look professional | Makes you impossible to forget |
You’re Not in Good Company. You’re in the Right One.
You’re Not in Good Company. You’re in the Right One.
You’re Not in Good Company. You’re in the Right One.
We're a Brand Investment Firm™ — where emotion, meets infrastructure, meets sales.
We're a Brand Investment Firm™ — where emotion, meets infrastructure, meets sales.
We're a Brand Investment Firm™ — where emotion, meets infrastructure, meets sales.
“Disco and his team absolutely blew me away with my new personal brand!”
“Disco and his team absolutely blew me away with my new personal brand!”
“Disco and his team absolutely blew me away with my new personal brand!”
At the heart of our work lies a commitment to redefining how brands are built. Every Genobrand™ we engineer combines emotional science, structural identity, and behavioural clarity to create brands that compound in value over time. Check out our Morals and Ethics Policy to see how we're aligned.
At the heart of our work lies a commitment to redefining how brands are built. Every Genobrand™ we engineer combines emotional science, structural identity, and behavioural clarity to create brands that compound in value over time. Check out our Morals and Ethics Policy to see how we're aligned.
Bless Payments
Autobahn Hotel
Happy The Heart
Magnum Autoclub
Vaden Earle
Bless Payments
Autobahn Hotel
Happy The Heart
Magnum Autoclub
Vaden Earle
Bless Payments
Autobahn Hotel
Happy The Heart
Magnum Autoclub
Vaden Earle
Bless Payments
Autobahn Hotel
Happy The Heart
Magnum Autoclub
Vaden Earle
Bless Payments
Autobahn Hotel
Happy The Heart
Magnum Autoclub
Vaden Earle
INVEST IN YOUR FUTURE
INVEST IN YOUR FUTURE
INVEST IN YOUR FUTURE
Accelerate Your Growth With Genobrand OS™
Accelerate Your Growth With Genobrand OS™
Accelerate Your Growth With Genobrand OS™
Choose between a hands-on Sprint or the only Done-For-You brand engineering service in the industry
Choose between a hands-on Sprint or the only Done-For-You brand engineering service in the industry
Choose between a hands-on Sprint or the only Done-For-You brand engineering service in the industry
Genobrand OS™ Sprint
$25k+ USD
Startups and small businesses who want to build their brand foundation with hands-on training
2-Day In-Person Intensive Workshop
Learn the Entire Genobrand™ Framework
Draft Your Core Purpose Statement™
Emotional Touchpoints™ Strategy
30 Days Email Support
Genobrand OS™ Core
$75k+ USD
Funded startups and established businesses who need strategic foundation and clarity
Complete Emotional Operating System™
Genobrand™ Story (3-Act architecture)
Emotional Touchpoints™ Strategy
Trademark-Ready Assets
30 Days Post-Delivery Support
Genobrand OS™ Pro
$250k+ USD
Scale-ups, funded startups, and businesses building category-defining brands
Everything in Core
Complete Visual Identity System
Additional Premium Custom Assets
Professional Media Day Experience
60 Days Post-Delivery Support
Genobrand OS™ Sprint
$25k+ USD
Personal brands who want to build their foundation themselves with expert guidance
2-Day In-Person Intensive Workshop
Learn the Entire Genobrand™ Framework
Draft Your Core Purpose Statement™
Emotional Touchpoints™ Strategy
30 Days Email Support
Genobrand OS™ Core
$75k+ USD
Established personal brands who need strategic clarity and verbal identity infrastructure
Complete Emotional Operating System™
Genobrand™ Story (3-Act architecture)
Emotional Touchpoints™ Strategy
Trademark-Ready Assets
30 Days Post-Delivery Support
Genobrand OS™ Pro
$250k+ USD
Scale-ups, funded startups, and businesses building category-defining brands
Everything in Core
Complete Visual Identity System
Additional Premium Custom Assets
Professional Media Day Experience
60 Days Post-Delivery Support
Genobrand OS™ Sprint
$25k+ USD
Personal brands who want to build their foundation themselves with expert guidance
2-Day In-Person Intensive Workshop
Learn the Entire Genobrand™ Framework
Draft Your Core Purpose Statement™
Emotional Touchpoints™ Strategy
30 Days Email Support
Genobrand OS™ Core
$75k+ USD
Established personal brands who need strategic clarity and verbal identity infrastructure
Complete Emotional Operating System™
Genobrand™ Story (3-Act architecture)
Emotional Touchpoints™ Strategy
Trademark-Ready Assets
30 Days Post-Delivery Support
Genobrand OS™ Pro
$250k+ USD
Scale-ups, funded startups, and businesses building category-defining brands
Everything in Core
Complete Visual Identity System
Additional Premium Custom Assets
Professional Media Day Experience
60 Days Post-Delivery Support
Investment amounts shown are indicative.
Final quotes are tailored per client and project scope.
Final quotes are tailored per client and project scope.
Investment amounts shown are indicative.
Final quotes are tailored per client and project scope.
We Service Clients Worldwide
We Service Clients Worldwide
We Service Clients Worldwide
Now booking for Q3 2026
Now booking for Q3 2026
Now booking for Q3 2026
Project timelines can range from 2-6 months depending on scope.
Project timelines can range from 2-6 months depending on scope.
Project timelines can range from 2-6 months depending on scope.
Ready to build your
Emotional Operating System™?
Ready to build your
Emotional Operating System™?
Ready to build your
Emotional Operating System™?
Start with our Free Masterclass or book a discovery call.
Start with our Free Masterclass or book a discovery call.
Start with our Free Masterclass or book a discovery call.
Spill The Tea
Spill The Tea
Spill The Tea
Common Questions. Uncommon Answers.
Common Questions.
Uncommon Answers.
Common Questions. Uncommon Answers.
See What It Takes to Transform Your Business into a Genobrand™ -- Use our AI Widget
See What It Takes to Transform Your Business into a Genobrand™ -- Use our AI Widget
See What It Takes to Transform Your Business into a Genobrand™ -- Use our AI Widget
